Covey’s augmented sourcing shifted the conversation within our company from focusing on the classic engineering-complaining-about-the-top-of-the-funnel problem to how we can all collectively get better at providing a world-class candidate experience at closing; and at pitching equity; so we can focus our efforts on converting versus bringing candidates to the process.

Devin , Head of Technical Recruiting


How Covey helped Sendoso create a scalable and consistent top of funnel

Sendoso is the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 800 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs.

The Challenge

The number one pain point that Sendoso had when they met Covey was limited bandwidth on the recruiting team. Sendoso was scaling fast and had a lot of hiring to do. However, they had limited recruiting resources.

Devin Collins and his team were using time-consuming tactics like adding potential candidates on Linkedin, waiting for candidates to accept their invites, retrieving their emails, and then sending an email outreach. They also found LinkedIn InMailing overutilized for hiring engineers and it was so tempting to spam and mass reach out to people.

Outcomes with Covey

  • 3 to 5 interested candidates for recruiter screen for each engineering role that Covey was augment sourcing for
  • Recruiting Culture shifted - from a recruiting team’s responsibility to a company-wide team sport

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