I would say Covey’s augmented sourcing felt like having your personal SDR. I had to give a little bit of input and coaching on messaging, priorities, and a target ICP, or a profile for who we're going after, and then it was like magic to keep getting people coming in.
CUSTOMER STORY
How Daily's Sales team hired 2 AEs in 30 days
Daily builds video APIs for developers — like Stripe for video calls. With a couple lines of code, developers can integrate a fully working video call in minutes, into any app or site. Video is the fastest growing content on the web, and developers rely on Daily’s APIs to build live features — including large calls, streams, virtual worlds, and webinars — across use cases, like events, edtech, telehealth, productivity, live commerce, and more. Daily has grown quickly with funding raised from investors including Tiger, Slack Fund, and YC.
The Challenge
Like any fast-growing startup, Daily’s is a recruiting resource-constrained company. Multiple organizations require headcounts and were thus vying for recruiting resources - from engineering to product, and Ramya Venkateswara, VP of Business Development at Daily.co always felt slightly impatient to get hiring for her organization going.
After a headcount planning exercise, they decided to bring on at least three AEs and an SDR.
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A closer look at one of the AE role criteria
- Female
- 2 - 5 years of experience
- Based out of the US, UK, or Ireland
- From companies in the Developer Product category or Cloud category
- Specific companies to be targeted
- Specific companies to be excluded from the target list.
One of the criteria for the AE role was to add a female AE to the team. As Daily is a highly technical product and they speak directly to developers, they require AEs with experience selling in specific categories.
Covey’s human partnership and superior software approach = winning.
With Covey’s partner and software combination approach, Ramya could narrow the categories to Developer Product or Cloud companies. The next step was using Covey’s technology to find out what these companies are and to outreach candidates currently working at these companies.
As weeks went by, Ramya started chatting with some candidates at the initial screening and refined what an excellent fit for the role might look like. At this point, it was easy for her to request the addition and the exclusion of some companies. She would then see candidates with adjusted criteria coming through the following week.
Real-time video and audio platform
Company Highlights
WebRTC video and audio for every developer
100+Employees
Series BStage
2016Founded
Include YC and Tiger GlobalInvestors
“What was great is that because I had control and input, when we got responses, they were all candidates I wanted to talk to. ”
Covey is cost-effective, time-saving and expertise-adding
Without Covey’s augmented sourcing, Ramya would probably have leaned on a recruiting resource or an agency that does sales recruiting or AE recruiting. They would have probably taken longer and, it'll also be 100% more expensive.
Most importantly, Ramya felt she wouldn’t have as good a handle on her hires without the Covey platform. She would have less knowledge and awareness of the market and what candidates are looking for.
“Now that the team understands more about profiles and candidates that have been successful. I think the nice thing with the combination of a partner and software approach is that you have an excellent idea of the companies, the skills, and the experiences that are relevant to us. ”
Scaling up recruiting with Covey
With custom insights from Covey - a combination of human expertise, platform data and an incredible filter and search machine, Ramya is confident that she and her team will be able to pull in more individuals through the recruiting process as the organization scales.
If she needs ten teammates to come on board within a month in sales or marketing, the organization can take that on with very reasonable levels of investment.
Daily is hiring. Check out https://www.daily.co/jobs.
Hiring AEs? Reach out and lets chat.